Yesterday I attended a Business Development workshop for artists. I think many artists forget that the quest to sell their artwork is a small business, and the essence to building any business is a Build Plan. My dad gave me a tip, Deb artwork won't sell sitting in your lounge room! The main point of sale for a visual artists is a art gallery.
So my first goal was to get my art out there!
"Fish tales - Arttime Coffee Shop"
Outlay $40 for wall / income $40
This was followed by
Drawing Point Gallery
Made a loss
Then . . .
Made a profit!
Getting the local paper to do a story
Papers across the Southeast picked up my story
And sale of merchandise assisted
This idea I picked up from working with other artists
and I now sell work online
I also take opportunities as they present.
But I still have no business plan for my
over arching brand!
What potential income and I losing out on.
What is my brand?
Is it Deb Chilton, Doodles and Dribble,
ArtISability or Ignite Artists?
Do I give equal time to all products?
Have I tested the market or am I just guessing?
Do I know the opportunities I am missing?
Umm! Having a business plan for Ignite Artists is
I need a business plan for my brand
and each brand covered by my ABN!
I do somethings exceptionally well
Others like a sales straggy have
not hit my radar.
OK I am off to write my business plan.