Branding, in my business development workshop on Friday, we looked at branding. Do I know what my customers are buying? Are they buying a piece of art or are they buying Deb Chilton's story.
What do I want them to buy? What am I really selling? What messages have I put out there when I've had my cranky pants on. If I like most visual artists am my brand name, then like it or not I am my brand. Which makes me a public figure. So even 'my private' world is part of my brand.
However my work has so many dimensions to it. The reality is I have many brands I am trying to market, meaning I am doing an OK job, but since my work is not paying my bills I could do better.
I do like 'Coke' want to sell you the message, that opportunities don't just present themselves, we creative them. Sitting in your studio, creating a song, a dance or a painting, is not marketing you work. My 'art' will not sell sitting in my bottom draw or on my wall.
No will my message of embracing opportunities if I don't put it out there. I want part of my brand to be positivity! So being on social media when I not happy and battling my demons is not great. We all have a digital footprint, and once its published we can hide it but it will fail into the wrong hands and those who seek to destroy others may use it.
So I have things out there I wish weren't moving forward all I can do is be more aware of my brand Deb Chilton and put my best foot forward. So that's why I redesigned my blog. I am selling me and my belief system,
"The way to change the world is one person at a time."